If you are in Houston this week-end, you might want to check out the auto show at Reliant Center. They are featuring a $660,000 Lamborghini with $15,000 custom-made copper-finish wheels. Also shown is a new Porsche with a pair of beautiful, curved, polished horns from a longhorn steer mounted on the front.
“That’s the baddest truck I’ve ever seen,” a young college student was heard to say as he gazed wide-eyed at a Ford 150 customized to give the truck a sticker price of $68,542. The most jaw- dropping exhibit is a customized 2012 Ford Super Duty with a three-tone finish – Hawaiian blue, pumpkin orange and pearl. It’s buoyed up by an 18-inch suspension lift. Many trucks sport cow-catcher-type “bull bars” on the front grille. A Tuscany FTX edition is decked out in chrome; everywhere that chrome could be added. One vendor has nine cars on display valued at a combined $4 million.
The aftermarket expo – all 100,000+ square feet of it, is designed to appeal to car and truck owners who need to stand out, including the 80% of truck owners who add at least a little custom finish after leaving the dealership. Almost all add a brush guard and a window tint. Currently the big trends among customized exotic cars are matte exterior finishes, red leather interiors and wheels with either carbon fiber, brushed or copper finishes. They can all be seen at the Houston Auto Show.
Another growing specialty is vehicle wrapping. That’s done by applying large sheets of vinyl to a vehicle’s exterior. The removable wraps can be used as advertising decals or to completely cover a car like a new paint job. The cost is $1,500 to $2,500 to wrap a car.
Don’t you need to be different from the next guy? You could be driving around making a statement.
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